In order to get early readers on board, Tim had to draw readers in from the very first page and show them what to expect from the book. His 38-word, two-spread introduction to the book is a master establishing shot that covers not just setting, but all the elements readers need to be pulled into a story.

“As a product designer, I am used to solving creative problems. I think that’s partially why I’m drawn to different formats, because I get inspiration from the problem. My design experience also helps me take critique feedback well as I’m very used to harsh critiques and revising based on understanding the problems that a critique uncovers.”